Our Story

Our Motto:

With water running through our veins, we strive to elevate the swimming experience—making it safer, more enjoyable, and accessible to everyone.

As a lifelong swimmer, I have always been passionate about sharing the joy of swimming. I believe the thrill and freedom of being in the water should be available to everyone. This belief inspired me to create a solution to make swimming safer and more enjoyable for all.

A defining moment that shaped this vision occurred when I witnessed a near-drowning incident during a local swimming event. With the growing popularity of open water swimming, ensuring safety in such unpredictable environments became a pressing concern—ultimately leading to the founding of 360swim.

Since our founding in 2012, we have been pioneers in promoting safer swimming worldwide. With over a quarter million buoys in use, our products have become symbols of safety and trusted companions for swimmers and events across the globe.

Our buoys not only provide peace of mind during your swim but also encourage a culture of safety. By using a buoy, you set a positive example for others, inspiring fellow swimmers to prioritize their well-being.

Let's work together to make swimming safer for everyone and do not forget to #pickuptrash along the way. :)

Wishing you happy and safe swimming,

Libor, Founder of 360swim